Ankita Patel, Ami Gathani – Founders of Organic Hanger
In a world where sustainability and conscious living have become paramount, fashion is no exception. As we become more aware of the environmental impact of our choices, a rising wave of brands are stepping up to redefine the industry. One such brand that is making waves in the world of sustainable fashion is Organic Hanger.
When Ami and Ankita, the dynamic duo behind Organic Hanger, started their journey in February 2019, their vision was clear: to showcase the talent of local artisans and weavers in India. Their goal? To create garments that are not only original in design but also sustainably made, ensuring longevity for years to come.
Drawing inspiration from the rich heritage craftsmanship and environmentally friendly hand-woven textiles that abound in India, Organic Hanger is on a mission to create a unique fusion of tradition and contemporary fashion. By combining the unmatched skills of weavers and embroiderers with their own design processes, they offer a range of classic, one-of-a-kind apparel that is both fuss-free and timeless.
Ankita, a fine arts graduate from Sir J.J. School of Fine Arts in Mumbai and a postgraduate in Apparel and Textile design from the prestigious National Institute of Design (NID) in Ahmedabad, is a textile designer and artist. Her deep love for minimally crafted handmade products often finds expression in the beautiful crafts of India, which she skillfully converts into exquisite embroideries, paper doodles, wall murals, and apparels.
On the other hand, Ami, a graphic designer with a degree in business from Cardiff University, United Kingdom, draws inspiration from clean and minimal designs. Her collaborations with various firms, start-ups, and individuals over design, brand identity, and social media-related projects have honed her skills. Additionally, her active involvement in her family-owned business in Mumbai and Nairobi in the field of branding and design has further enriched her expertise.
What sets Organic Hanger apart is its unwavering commitment to creating fashionable and sustainable clothing options that not only look good but also contribute to a healthier planet. Every garment is crafted from high-quality organic materials, championing Indian traditional Kala cotton and cotton ambar charkha fabrics. By collaborating with certified ethical manufacturers who uphold fair labor practices and prioritize the well-being of their workers, Organic Hanger ensures that their production process aligns with their vision for ethical fashion.
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The brand’s collection boasts stylish and contemporary designs that minimize fabric wastage, appealing to the eco-conscious consumer. Organic Hanger believes that each garment has a story to tell, from its origin to the finished product. By emphasizing the positive impact of choosing sustainable fashion, they weave a narrative that resonates with those who are passionate about mindful consumption.
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Apart from their sustainable clothing range, Organic Hanger also curates handcrafted brass jewelry in collaboration with Pankti Chheda, sourcing from artisans spread across India. This further highlights their commitment to supporting local communities and preserving traditional craftsmanship.
Pankti Chheda
In a world filled with fast fashion, Organic Hanger’s approach reminds us to pause, listen, and appreciate the stories behind every product. As they rightly say, “We believe that every product has a story: if you listen closely.” So, the next time you decide to buy a garment, take a moment to flip it inside out and appreciate the craftsmanship and finishing. The details will reveal the real value of the piece.
Organic Hanger’s vision for a greener future is an inspiration for all. By supporting brands like Organic Hanger, we not only promote sustainable practices but also protect and celebrate our homegrown talent. Let us join hands to create a better world, one garment at a time.
Source Credits: organichanger
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