Rada Krivokapic Radonjic: A Fashion Icon and Pioneer in Sustainable Luxury

Rada Krivokapic Radonjic modna kreatorka i stilistkinja

Rada Krivokapic Radonjic, a visionary in the world of fashion, hails from the picturesque town of Kotor, Montenegro. Her creative journey has been nothing short of exceptional, combining classic designs with a deep commitment to sustainability. Born into a humble family, Rada’s passion for fashion stemmed from her early exposure to the industry through her work with esteemed designers like Giorgio Armani Milan, Gianni Versace, Valentino Garavani, Karl Lagerfeld, and Roberto Cavalli.


Rada Krivokapic Radonjic pursued her education with a determination to refine her craft. She completed her Master’s level studies in 2018, specializing in Law, Professional, and Occupational Pedagogy, Trade, and Economy. Rada further honed her skills at the School of Fashion and Specialization for Fashion Designer and Stylist. Her fashion education took her to Belgrade, where she graduated in 1996 under the Paris system in collaboration with the Academy of Fine Arts. Rada’s pursuit of excellence led her to intern at Giorgio Armani Milan in 1997, where she gained invaluable insights from the industry’s maestros. In 1998, she received her Ph.D. in Fashion Design from Belgrade, solidifying her reputation as a formidable talent in the field.

Professional Life and Career

Rada Krivokapic Radonjic’s contributions to the world of fashion highlight her exceptional creativity and commitment to sustainability. She is the founder of esteemed luxury clothing brands Rada Krivokapic Radonjic, Kovilm, and Rada Radonjic. These pioneering labels, established in Kotor, Montenegro, represent Rada’s unwavering dedication to crafting exquisite fashion that leaves a positive impact on the environment.

Throughout her illustrious career, Rada has become known for designing iconic collections that capture the essence of contemporary style. In 2006, she wowed the industry with her collection “Ostvarene Rijeci,” inspired by her late father. Rada’s keen sense of aesthetics earned her accolades, leading to collaborations with fashion agencies Sonja Štilet and Ema Čivović. Together, they transformed the fashion landscape through captivating runway shows, films, and commercials for international television companies.

Photography By- Damir Nesimi
Kovilm: Photography By – Damir Nesimi

Kovilm: Revolutionizing Fashion Accessories

Rada’s visionary approach extends beyond clothing. In 2019, she introduced “Kovilm,” a cutting-edge fashion accessory that reimagines traditional neckwear. Symbolizing the transformation from tie and bow-tie, Kovilm represents Rada’s commitment to pushing boundaries and embracing innovation. This unique garment received official recognition from the Ministry of Economy, solidifying its position as a distinguished fashion detail. With a passion for preserving cultural heritage, Rada also designed the esteemed folk costume known as “Zentivns 2022,” which received global recognition for its exceptional design.

A Sustainable Fashion Movement

Rada Krivokapic Radonjic’s latest brand initiative, launched in August 2023, underscores her commitment to sustainability and responsible fashion practices. This groundbreaking project involves collaboration with fashion creators worldwide, who share Rada’s vision for a more conscious approach to dressing. By harnessing the power of regenerative cotton, Rada aims to expand green areas across the regions where her brand operates. This initiative, rooted in research and dedicated to reusing, repurposing, and recycling textiles, paves the way for a greener future in the fashion industry.

Photography By - Damir Nesimi
Odijevanje – Photography By – Damir Nesimi

Author and Advocate

Beyond her creative endeavors, Rada Krivokapic Radonjic has authored two influential books, “Odijevanje” (Dressing) and “Krojenje i sivenje” (Tailoring and Sewing). These books offer valuable insights into the fashion and clothing world, serving as essential resources for aspiring models, designers, and stylists. Rada’s passion for sustainability extends to her publishing as well, with her books printed on 100% recycled paper and packaging.

Recognitions and Awards

Rada’s contributions to the world of fashion have garnered widespread recognition. In 2023, she was honored as The World’s Best Fashion Designer of the Year in London, Great Britain, at a prestigious ceremony organized by Corporate LiveWire. Additionally, Rada has been applauded for her remarkable humanitarian work, which has earned her Humanitarian Contribution Awards.

Personal Life

Despite her tremendous success, Rada Krivokapic Radonjic remains grounded and leads an exemplary personal life, free from scandals and controversies. She is a devoted mother to her four children, Nedjeljka Nadja Radonjic, Valentina Radonjic, Nebojsa Radonjic, and Teodora Radonjic.

Rada Krivokapic Radonjic’s journey is a testament to the power of passion, innovation, and sustainability in the world of fashion. Her profound impact on the industry continues to inspire and shape the future of sustainable luxury.

References & Credits: radakrivokapicradonjic

0 Responses to Rada Krivokapic Radonjic: A Fashion Icon and Pioneer in Sustainable Luxury

  • http://George

    An interesting article with a remarkable fashion designer biography. Absolutely inspiring!

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